Tim Cook met with EU tech leadership to explore deploying Apple’s updated Siri AI in European markets.
Apple CEO Tim Cook engaged in discussions described as constructive regarding the potential rollout of the company’s new Siri AI in Europe. The talks involved EU tech chief Henna Virkkunen and focused on the chatbot’s deployment in the region.
The meeting follows Apple’s broader push to integrate advanced AI features into its ecosystem, though no formal timeline or regulatory approvals were disclosed. Previous AI initiatives by Apple have faced scrutiny under EU digital regulations, including the Digital Markets Act.
No immediate market reaction was reported following the disclosure of the discussions.