New rules require influencers promoting cryptocurrencies to obtain certification, aligning with global regulatory crackdowns on finfluencer activity.
Indonesia’s financial regulator has introduced certification requirements for social media influencers recommending cryptocurrencies. The move aims to curb unregulated financial advice and aligns with broader global efforts to enforce compliance in digital asset promotions.
Similar regulations were previously implemented in Australia and the UK, where authorities warned influencers about potential legal consequences for unauthorized promotions. The UK’s Financial Conduct Authority (FCA) reported removing 1,267 illegal financial ads in 2024, reaching at least 2.3 million accounts during an international enforcement campaign.
The Philippines also introduced crypto-specific marketing restrictions in 2025, covering endorsements, livestreams, and paid educational content. Indonesia’s latest rules follow its recent block on Polymarket, signaling tighter oversight of digital asset platforms and promotions.