Key Points – Krones set a medium-term revenue target of about €7 billion by 2028, alongside an EBITDA margin goal of 11% to 13%.
The company said the target is supported by steady beverage demand, market leadership, and new production capacity. – The company reported around €5.6 billion in 2025 sales, with an EBITDA margin of 10.6% and an order backlog above €4 billion
Krones also reiterated current guidance for 3% to 5% sales growth and an EBITDA margin of 10.7% to 11.1%. – Sustainability and automation are central growth drivers, with Krones expanding PET lifecycle capabilities, launching its Ingeniq line, and investing in production and logistics capacity in Germany, the U.S., China, and India. Management said tariff pressure has affected U.S. orders, but demand is recovering. Krones (ETR:KRN) outlined its growth strategy, regional production plans and medium-term targets during a market presentation led by Olaf Scholz, the company’s Head of Group Treasury and Investor Relations.
Scholz described Krones as the global leader in filling and packaging systems for beverages across PET plastic, cans and glass. While beer is a well-known part of the company’s business, he said water is a larger driver, accounting for about 40% of sales. Carbonated soft drinks are also a key focus.