TGT appoints designer Isaac Mizrahi as Creative Director at Large to revitalize brand appeal amid declining traffic and softer sales.
Target has rehired designer Isaac Mizrahi as its first-ever Creative Director at Large, reviving a partnership that began over two decades ago. The move aims to strengthen the retailer’s fashion identity and drive customer engagement amid ongoing challenges, including softer sales and declining store traffic.
The retailer has struggled to differentiate itself in a competitive market, with leadership acknowledging underperformance during a late-2025 earnings call. CEO Michael Fiddelke described the company’s efforts as lacking satisfaction and pledged continued investment to regain momentum.
Mizrahi will advise Target’s internal design teams, mentor emerging talent, and help shape exclusive collaborations. The partnership reflects a return to a strategy that previously defined the brand’s growth and accessibility in mass retail.