Mercedes-AMG, the performance sub-brand of carmaker Mercedes-Benz, aims to achieve global sales of 200,000 vehicles by 2030.
This would mark a significant increase of 38% compared with the brand’s 2025 deliveries
High-performance vehicles such as those produced by Mercedes-AMG historically command higher prices and margins than standard Mercedes-Benz (MBGAF) models. There’s also more opportunity, given that AMG variants are far more prolific than they were a decade ago. As many major players in the automotive industry grapple with the uncertain demand for EVs, Mercedes is doubling down on one of its most lucrative sub-brands as a key component of its growth strategy.
Mercedes-AMG sets ambitious 2030 sales target Mercedes-AMG disclosed its sales target at an investor presentation in Los Angeles on May 19, reports Automotive News. Last year, the manufacturer delivered 145,000 vehicles, so the 200,000 target would amount to 55,000 more units than current levels. “Our plan is definitely to grow,” said Mercedes-AMG CEO Michael Schiebe in a Bloomberg Open Interest interview this June. “We have taken many, many decisions. All the products are now in the making and you just need to stay tuned because we are going to launch more than 27 cars in the next 36 months only for Mercedes-AMG.” It would also continue AMG’s dramatic growth spurt over the last decade.