A burned-out teacher, 32, teamed up with her dad to sell fidget toys — now they’re pulling in $428,000 a year For many Americans, side hustles are a way to earn a little extra cash.
For 32-year-old artist and former teacher Bailey Baumann, what started as a creative outlet has grown into a thriving six-figure business
After launching her art studio in 2018 (1) while teaching full-time, Baumann spent years balancing stressful workdays with side jobs. But when she teamed up with her father, a 3D-printing enthusiast, to create and sell colorful fidget toys, the business took off. Must Read Last year, their company generated $428,000 in revenue. “I absolutely loved being a teacher, but being a teacher really burnt me out,” Baumann told CNBC (1).
She says the low pay meant she had to work odd jobs on nights and weekends. Her father, Charlie Moreton, joined her business in 2025 after spotting a design for cake-shaped fidget clickers that he thought fit his daughter’s style. After the initial success of selling their first cake fidgets, the father-daughter duo began paying artists a commercial license for their fidget designs, printing them and selling them.