Contemporary brand Vince, buoyed by continued acceptance of its easy, California-influenced styling, reported solid sales gains and reduced losses for the first quarter of 2026. “Every channel outperformed,” Brendan Hoffman, chief executive officer, told WWD. “The product is…
ally resonating. Shoppers are continuing to see value even with price changes.” Vince in the back half of last year raised prices 10 percent, but it was done “surgically, not across the board,” Hoffman said
More from WWD Total sales for the quarter ended May 2 increased 10.5 percent to $64 million, compared to $57.9 million in the first quarter of fiscal 2025. The year-over-year increase was driven by a 15.6 percent rise in the direct-to-consumer segment and a 5.9 percent increase in the wholesale segment. The first-quarter loss from operations was $2.6 million compared to a loss from operations of $4.4 million in the same period last year.
The net loss was $2.1 million, or 16 cents a share, compared to a net loss of $4.8 million, or 37 cents a share, in the year-ago period. Gross profit was $32.4 million, or 50.6 percent of net sales, compared to gross profit of $29.2 million, or 50.3 percent of net sales, in the first quarter of fiscal 2025. The increase in the margin rate was primarily driven by about 130 basis points due to higher pricing and 100 basis points due to lower discounting, largely offset by the unfavorable impact of higher tariffs. “The momentum has continued into Q2.