For most of the past decade, doing anything in crypto meant juggling apps.
One to store your coins, another to trade them, a third to move funds between blockchains, a fourth to earn yield, and yet another to spend
Each solved one problem and left users stitching the rest together themselves. A new category of products, sometimes called neofinance apps, is trying to collapse all of that into one screen. The idea is the same one that made traditional banking apps stick: let people save, invest, send money, and pay from a single place, without hopping between platforms.
Tria is one of them. The self-custodial app, which says it serves more than 500,000 users across 150-plus countries and counts Polychain and the Ethereum Foundation among its backers, pitches itself as a single account for everything a crypto user does. “Self-custodial” means the user keeps control of their own assets rather than handing them to an exchange. According to Tria Head of Business Development & Partnerships Ronald Tato, that is exactly the problem his company is trying to solve. “The whole point of Tria is basically to combine what an everyday crypto user or even regular user would do on potentially more than five different applications into one interface,” Tato said in an interview with Roundtable’s Alp Gasimov.