There were contrasting fortunes in the plant-based food category across its major markets in Europe last year, with sales up in countries including Germany but down in the UK and the Netherlands.
Sales in four of Europe’s largest markets for plant-based food – Germany, Italy and France and Spain – grew by value and volume in 2025, according to think tank The Good Food Institute
Analysing data from market researchers Circana, the GFI said sales declined by both metrics in the UK and the Netherlands. The dataset covered as many as six plant-based food segments: meat, seafood, milk, cheese, yoghurt and cream. Sales in Germany, Europe’s largest plant-based market, rose 3.1% to €1.71bn ($1.98bn) in 2025, on the back of a 6.2% increase in volume.
The Circana data for Germany covered all six product segments. In Italy, plant-based food sales grew 4.5% to €668.8m, with volumes up 5.8%. France’s plant-based food sales rose 11.4% in value terms to €571.7m.