CEO says company now captures one in five energy drink sales after integrating Alani and Rockstar brands.
Celsius Holdings is repositioning as a multi-brand energy platform, integrating Alani and Rockstar to target distinct consumer segments. The core Celsius brand, focused on fitness and health, is set for a growth reset after SKU rationalization and distribution adjustments with PepsiCo, with retail resets expected to complete by mid-year.
Management anticipates stability in the coming months and a return to growth by year-end. The company has secured over $50 million in synergy savings from Alani integration and is expanding internationally, with early momentum in France and the U.K. Alani’s overseas rollout is planned for 2027.
Executives highlighted the company’s reach, noting one in five energy drinks are now sold through Celsius Holdings. Margin recovery and international expansion are key long-term drivers.