UK mineral waters business Radnor Hills has moved into the food category through a new joint venture called Canny Snacks.
The Radnor Splash flavoured waters maker owns a 50% stake in the new business, while the remaining half is owned by Tom Carne, who will head up Canny Snacks as its director
As part of its launch, Canny Snacks has secured the sales, marketing and distribution rights for UK crisps brand Burts Snacks. In a joint press release, Radnor Hills said the venture would help it “unlock growth within the adjacent and complementary snacking market”. Canny Snacks aims to assemble a “curated portfolio” of savoury snack brands, including both owned and licensed products, co-founder and director Carne told Just Drinks. “The business is powered by strong partners and deep industry knowledge which gives greater agility, shaper pricing and a stronger route to market,” he added.
The newly formed venture will operate as a standalone business. Carne will lead the business, with backing from Radnor’s wider commercial and operational teams. Canny Snacks will also be advised by Radnor Hills founder and CEO William Watkins, along with former Yeo Valley chief executive Adrian Carne.