Tata Motors shifts to Chery’s Freelander platform for its Avinya EV lineup, delaying production to 2027 after JLR scrapped its electrification plans.
Tata Motors will use Chery’s Freelander platform for its Avinya electric vehicle (EV) range, replacing a scrapped collaboration with Jaguar Land Rover (JLR). The first model, set for 2027, will be assembled in Tamil Nadu using imported kits before local sourcing ramps up. A second model is planned for 2029, with potential for additional variants.
The shift follows JLR’s decision to abandon its electrified modular architecture, which had been earmarked for Avinya’s 2025 launch. Tata’s EV sales currently account for 14% of its total, below its 30% target for 2030. Despite leading India’s passenger EV market with a 38.4% share in 2025, this marked a decline from previous levels.
The partnership aims to accelerate Tata’s EV rollout without the cost of developing proprietary technology. Production will leverage Chery’s existing platform to bridge the gap left by JLR’s exit.