Meta introduces subscription tiers for its AI chatbot to monetize heavy AI spending amid rising investment costs.
Meta launched paid subscriptions for its Meta AI chatbot, offering two tiers priced at $7.99 and $19.99 per month. The move aims to offset escalating AI infrastructure costs as the company expands its generative AI capabilities.
The basic Meta One Plus tier targets casual users, while the premium tier caters to those requiring advanced features like image and video generation or extended reasoning. The initial rollout covers Singapore, Guatemala, and Bolivia, with plans to expand to additional markets.
This marks Meta’s first consumer-facing monetization effort for its AI tools, following significant investments in AI development and infrastructure.