Planet Fitness, Inc. (NYSE:PLNT) is one of the On May 15, 2026, UBS lowered the firm’s price target on Planet Fitness, Inc. (NYSE:PLNT) to $79 from $120 while maintaining a Buy rating on the shares.
The firm said Planet Fitness is expected to face lower EBITDA growth and softer same-store sales assumptions, with valuation multiples moving closer to broader sector averages despite the company’s asset-light franchise model and improving visibility into unit expansion
UBS added that there could still be room for a rerating if sales trends stabilize and execution improves. On May 12, 2026, Stifel analyst Chris O’Cull lowered the firm’s price target on Planet Fitness, Inc. (NYSE:PLNT) to $80 from $90 while maintaining a Buy rating on the shares. Stifel described the company’s Q1 report as disappointing but said the current valuation appears to provide meaningful downside support for longer-term investors.
Tyler Olson/ Earlier in the month, Planet Fitness, Inc. (NYSE:PLNT) reported Q1 adjusted EPS of 74c, versus the consensus estimate of 63c. Revenue totaled $337.24M, versus the consensus estimate of $297.87M. System-wide same club sales increased 3.5% during the quarter.