LULU expands European footprint with two new locations in Athens via partnership with Arion Retail Group.
Lululemon Athletica (LULU) has entered the Greek market by opening its first stores in the Athens area. The expansion comes through a franchise agreement with Arion Retail Group, marking a strategic move to grow its presence in Europe.
The company did not disclose financial details of the partnership or store performance expectations. Lululemon has been expanding its international footprint, with recent openings in other European markets, including Spain and Italy.
No immediate market reaction was reported following the announcement.