What happened According to its SEC filing dated May 15, 2026, Torque Asset Management LLC established a new stake in Planet Fitness (NYSE:PLNT), acquiring 49,500 shares.
The estimated transaction value was $4.35 million based on the average unadjusted closing price for the quarter ended March 31, 2026
The position’s quarter-end value, reflecting both the purchase and price changes during the period, was $3.68 million. What else to know This was a new position; the stake represented 1.45% of the fund’s 13F assets under management at quarter-end. – Top five holdings after the filing were: – Amazon: $48.97 million (19.3% of AUM) – Meta Platforms: $42.76 million (16.8% of AUM) – Okta: $25.10 million (9.9% of AUM) – Procore Technologies: $24.70 million (9.7% of AUM) – Mastercard: $24.56 million (9.7% of AUM) – As of May 20, 2026, Planet Fitness shares were trading at $50.24, down 51.6% over the past year and underperforming the S&P 500 by 76 percentage points. Company Overview Company Snapshot – Planet Fitness offers gym memberships, fitness services, and equipment sales, with revenue primarily derived from franchise fees, corporate-owned stores, and equipment sales to franchisees. – The company operates a hybrid business model combining franchising and direct ownership, generating income through ongoing royalties, membership fees, and equipment distribution. – Its primary customers are value-conscious individuals seeking affordable fitness solutions, as well as franchisees operating Planet Fitness-branded locations in the U.S. and select international markets.
Planet Fitness, Inc. is a leading operator and franchisor of fitness centers that emphasizes a high-value, low-cost gym experience. The company leverages its extensive franchise network and corporate-owned locations to achieve scale and consistent cash flow. Its competitive edge lies in its accessible pricing, national brand recognition, and diversified revenue streams across franchise and equipment sales.