Australia’s Treasury Wine Estates (TWE) is selling the Rouge Homme brand after 15 years of ownership.
Rouge Homme is going back to Redman Wines, which was the original owner before the brand was acquired by Lindeman’s in 1965
Lindeman’s became part of TWE’s portfolio 2011 when the wine business was spun-off from what was then trading as Australia’s Foster’s Group. The brand was not distributed internationally while owned by TWE. Back in the hands of the Redman family, co-owner and fourth-generation winemaker Dan Redman said: “Rouge Homme has a special place in the heart of Coonawarra.
Welcoming it back in the 60th year of Redman Wines is especially meaningful – a full-circle moment. The label is synonymous with the Redman family, and we’re proud to take it into the future.” Coonawarra is a wine region in South Australia synonymous with the Rouge Homme label created by Bill Redman. Commenting on the change of hands, TWE’s senior viticulturist Ben Harris said: “We’re proud to have been the custodians of Rouge Homme and are delighted that it’s been acquired by the Redman family.