A survey reveals 42% of UK consumers now accept AI-generated insurance quotes, driving adoption of chatbot-led distribution in travel coverage.
Travel insurance providers are increasingly deploying AI-powered chatbots to streamline policy comparisons and purchases, as consumer openness to automated interactions rises. A 2025 survey found 42% of UK respondents comfortable receiving insurance quotes from chatbots, including 12.8% who expressed strong comfort.
Despite growing acceptance, resistance persists, with 33.6% uncomfortable using chatbots for quotes and 24.5% neutral. The findings highlight both progress and barriers in broader AI adoption for insurance distribution, particularly for complex or variable products like travel coverage.
VisitorsCoverage has launched a ChatGPT-powered app allowing users to research, compare, and buy policies through natural language conversations. The tool reflects industry pressure to simplify digital engagement, with travel insurance seen as a prime candidate for AI-led distribution due to its customizable nature.