The stablecoin issuer broadens trademark applications to include its name, logo, and gold-backed token ahead of deeper market entry.
Tether has filed seven trademark applications in South Korea, covering its company name, logo, and Tether Gold (XAUT). The move marks a shift from prior filings focused solely on stablecoin product names, signaling a potential local presence in the market.
Previous trademark efforts in South Korea were narrower, targeting specific stablecoin offerings. Industry analysts view the expanded scope as preparation for a more comprehensive entry into the region, though no timeline or operational details have been disclosed.
The filings include protections for Tether’s gold-backed stablecoin, XAUT, which has gained traction among investors seeking exposure to physical gold via blockchain assets.