Fintech firm bQuest launches a marketing program to help advisors generate leads by addressing aging-related financial needs for clients.
Denver-based fintech firm bQuest has introduced Advisor Accelerator, a marketing and content program designed to help financial advisors attract clients by addressing aging and longevity-related financial planning. The tool leverages bQuest’s network of 200 aging-care providers across 20 categories, including senior living experts and elder law attorneys.
The platform was launched in May 2023 and secured seed funding from First Rate Ventures in November. CEO Lauren Clough noted that advisors often struggle to differentiate their lead-generation efforts, and aging-related topics present both emotional and financial challenges for families.
Advisor Accelerator provides turnkey content and guidance on aging-related financial needs, aiming to position advisors as problem solvers for prospective clients.