THE GIST Watches of Switzerland just proved that while the rest of the luxury world is crying into its champagne, the demand for a “Registration of Interest” Rolex is still off the charts.
The group reported a record €1.8 billion (about $2.1 billion) in revenue for the 2026 fiscal year, sending its stock price on a 15% tear
The secret sauce? A massive American expansion that has officially turned the UK’s favorite watch shop into a U.S. powerhouse, with more than half of its sales now coming from across the Atlantic. WHAT HAPPENED Thursday’s trading update was a victory lap for CEO Brian Duffy.
The group announced that constant currency revenue jumped 13% to reach €1.8 billion, with the U.S. market acting as the primary turbocharger. Just eight years after entering the U.S., the region saw a 24% surge in sales, hitting $1.24 billion. For the first time in the company’s history, the US is now a bigger piece of the pie than its home market in the UK.