Binance’s CMO Rachel Conlan will exit June 15 amid broader industry shifts away from high-cost marketing strategies.
Binance announced Chief Marketing Officer Rachel Conlan will depart on June 15, with former Trust Wallet CEO Eowyn Chen stepping in as interim CMO. Conlan will remain as an advisor during the transition.
The move reflects a broader trend among crypto exchanges to reduce expensive marketing spending as market conditions soften. Bybit recently canceled its Formula 1 sponsorship, opting for partnerships with higher commercial value instead.
No immediate market reaction was reported following the announcement.