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Tap here. – The company has consolidated its reporting into a single ‘Digital Advertising’ segment to reflect a streamlined operating model focused on managed advertising campaigns. – Revenue decline was primarily driven by a $2 million decrease in spending from demand-side platform customers, partially offset by an 8% increase in spending from other customer categories. – Management is shifting focus toward ‘buy-side’ and enterprise customers, supported by the March launch of Ignition Plus, a unified platform designed for programmatic efficiency. – Gross profit margin improved to 34% from 29% year-over-year, attributed to efficiency initiatives and cost reduction efforts that lowered operating expenses by 13%. – The go-to-market strategy now emphasizes a diversified mix of enterprise sales, inside/outside sales, and new lead generation channels to drive scalable growth. – Performance attribution for the quarter highlights that cost control measures allowed the company to exceed analyst estimates despite the top-line revenue contraction. Growth Trajectory and Strategic Outlook – Management anticipates margin expansion over the next few quarters as the customer mix shifts and campaign management becomes more efficient. – The 2026 strategy relies on a two-pronged approach for vertical expansion: organic pushes into new markets and active evaluation of inorganic M&A opportunities. – Internal AI-driven tools are expected to drive future margin optimization and operational efficiency, with benefits intended to be passed down the value chain. – The company maintains a bullish outlook on the Destination Marketing Organization (DMO) sector, expecting local and regional travel to remain resilient despite macroeconomic headwinds. Strategic Flexibility and Market Risks – The company is…