Adidas Operating Profit Surges 54% to €2.056 Billion in 2025 Turnaround

The sportswear group reported broad-based sales growth and replaced Yeezy revenue, reaffirming upbeat 2026 guidance. Adidas reported a 54% jump in operating profit to €2.056 billion in 2025, driven by broad-based sales growth and a successful replacement of its Yeezy busin

The sportswear group reported broad-based sales growth and replaced Yeezy revenue, reaffirming upbeat 2026 guidance.

Adidas reported a 54% jump in operating profit to €2.056 billion in 2025, driven by broad-based sales growth and a successful replacement of its Yeezy business. Net income rose to €1.337 billion as the company expanded across regions and channels.

The company’s currency-neutral sales grew 13%, or 10% excluding Yeezy, with double-digit growth in all regions. Management highlighted stronger profitability and brand visibility, though it cautioned about global economic challenges.

Adidas reaffirmed its 2026 outlook, targeting high-single-digit sales growth and €2.3 billion in operating profit. It also proposed a higher dividend and continued share buybacks, signaling confidence in cash flow generation.

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