Porsche will eliminate more than 500 jobs and close three subsidiaries as part of a strategic realignment to sharpen its focus on its core business.
The cuts affect Cellforce Group in Kirchentellinsfurt, Porsche eBike Performance in Ottobrunn and Zagreb, and Cetitec in Pforzheim and Croatia
Porsche had 41,780 employees as of 31 December 2025. Porsche chairman of the executive board Michael Leiters said: “We must refocus on our core business. This is the indispensable foundation for a successful strategic realignment.
This forces us to make painful cuts – including our subsidiaries.” Porsche said Cellforce no longer has a “sufficiently viable” long-term future under its technology-open powertrain strategy, with around 50 employees affected. Porsche eBike Performance, set up to develop and market high-performance e-bike drive systems, will be discontinued due to “fundamentally changed market conditions,” affecting about 350 employees. Cetitec, which develops data communication software for Porsche and the wider Volkswagen Group, will also enter closure talks after market conditions changed and development scopes shifted, affecting around 60 employees in Germany and 30 in Croatia.