The UK retailer forecasts continued earnings pressure after reporting a 6.4% fall in full-year profits for FY26.
JD Sports reported a 6.4% decline in full-year profits for FY26, citing ongoing challenges in consumer demand and operational costs. The company warned investors to expect further profit deterioration in the coming year.
Prior-year earnings had shown resilience, but weaker footfall and margin pressures in key markets weighed on performance. Analysts had anticipated a modest decline but not the extent of the drop or the downbeat outlook.
Shares reacted negatively to the guidance, reflecting concerns over sustained headwinds in the retail sector.